I’m on the road this week in Washington, DC. Away from my desktop Mac, I’ve been thinking about data synchronization and the cost we should expect to pay for it.

It seems that everyone is coming out with syncing solutions, and most of these solutions include web-based access to data. And soon, we can expect a flood of iPhone/Touch applications — many of which will be modified versions of traditional desktop Mac apps. We’re on the verge of a significant evolution in data synching and universal data presence.

On that note, I want to point out that NetNewsWire, the popular RSS reader, now offers online syncing. This update came out last month, but this is the first opportunity I’ve had to test it out on the road. It works well. It allows me to easily access my RSS feeds, whether on my iPod Touch or on the PC laptop I’m using (under protest) for work. While there are many RSS solutions out there, the free NetNewsWire is one of the best. The addition of syncing means that I can manage and maintain my RSS feeds from any location.

It’s no stretch of imagination to see that seamless synced data is the future, and that this future is coming fast. What I’m talking about is ubiquitous information — the ability to access all of one’s important data anywhere, anytime, from any platform.

While many services are heading in this direction, few yet do it with real style. NetNewsWire offers a good start. It will be better when there the NNW developers come up with a customized iPhone/Touch app in addition to a web-based solution. I’m confident it’s coming.

My suspicion is that we’ll soon look back at this period in personal computing within a couple of years and smile at what we used to put up with: the now-defunct .Mac, Google apps, and the plethora of other syncing services we now enjoy will soon seem quite primitive.

Evernote is a good example of where we’re heading. It’s a great app and offers very good cross-platform access to your data, but a year from now I venture that the only thing that will make Evernote stand out from the crowd will be stellar Optical Character Recognition (Evernote’s OCR is quite remarkable. Take a snapshot of some text, and it is quickly transformed into fully-searchable text). However, Evernote’s ability to sync data in the ‘cloud’ and serve it up on the web or on multiple installations of the app across platforms will be old hat.

Soon we’ll enjoy the ability to access our data everywhere, anywhere, on any platform, whether on or offline — that’s the promise, and it’s coming very soon. A year from now, we will demand it.

But what exactly should we expect? Web-based access is nice, but dedicated sister apps for our iPhone/Touch is even better. This is surely in our future, but at what cost?

I’ve been closely following the development of Cultured Code’s Things, an excellent task manager coming soon for the Mac. Concurrently with the creation of this app, the creators of Things are developing an iPhone/iPod Touch application dubbed ‘Things touch.’ It’s going to be good. Things for the Mac is due out in the Summer; Things touch for the iPhone/Touch will hopefully come out at the same time.

But what I’m wondering is this: will we be charged for different versions of the same application? In other words, if I buy Things 1.0 for the Mac, will I also have to buy Things for the iPhone/Touch for $9.99 (which seems to be a magic price point at this time). I’m guessing we will, and I say we shouldn’t complain too much.

Developing for the iPhone/Touch isn’t a matter of a simple port of a Mac app, or it shouldn’t be. It is about developing a unique user interface customized to this extraordinary mobile platform. It’s about minimalism. It’s about elegance. These considerations entail many design decisions and a lot of extra coding. Cultured Code’s blog for Things development is an excellent place to view a behind-the-scenes view of how difficult this can be for a well-thought out app. Check it out.

I initially thought that I would prefer to pay one price for an application, and that price would include a license for the mobile version of the app for the web and for the iPhone/Touch. However, I now see that this really wouldn’t work. If you don’t have a Touch or an iPhone, you clearly wouldn’t want to pay a higher cost for a version of the app you don’t intend to use.

But what about web-based access to your data in a given app? Should that be a free addition or an additional cost? NetNewsWire offers their reader and web-based access/syncing for free. Yojimbo, on the other hand, offers no web-based access. You need to buy Yojimbo for $39. You can get web-based access to your data only if you buy Webjimbo for an additional $30 (an application which is made by a different company). Should I pay a lump sum of $70 for a desktop app with web access for a product like Yojimbo? I don’t think many will choose this option. I will not. In the case of Yojimbo, I’d like to see them either buy out Webjimbo and roll out their own solution. I’d also like to see them make their own iPhone/Touch app to access Yojimbo data on-the-go. I hope this is in the works.

This example hints at what I’d like to see. In short, my preferred future looks like this: Desktop data-centric apps (e.g., Personal Info Managers , Task Managers) offer desktop and web-access version of their apps for one price. I think we should start to expect web-based access for many of the applications we buy and use on the Mac as part of a standard license fee. For the custom app designed for the iPhone/Touch, $9.99 is a good price point that I’d be willing to pay.

What’s clear is that ubiquitous data access is on the way. Pricing schemes for multi-point, ‘anywhere access’ apps continue to develop and mature. It will be interesting to see what model works best.

We’ll soon see. My hope is that the iPhone (and perhaps the newly-launched MobileMe — the .Mac replacement) will drive a new revolution towards elegant data ubiquity.

Post Script: I’m posting these comments in a hotel room using Wordpress’ web access on a PC laptop. As I’m pressed for time, I’m not adding links. I don’t have the time. It’s a testament to MarsEdit, TextMate and TextExpander — three stellar Mac applications — that I would add links if I had a Mac laptop on-hand. On my PC, it would be too painful and time-intensive.

P.P.S. Look for the next installment in the long-delayed PIM review sometime next week once I get back to Hawaii. I’ll next look at DevonThink Personal. I’ll also be commenting on the minor controversies surrounding my inclusion of VooDooPad in my review series. The sneak-peek: I’m keeping VooDooPad, but I’m adding an extra Personal Information Manager to the series. I’ll explain my decision soon, as well.

Congratulations to the team behind the successful landing of NASA’s Phoenix Mars Lander this weekend. In the coming months, the Lander will send back data that will hopefully answer questions about the past and present climate of Mars, the Martian arctic’s ability to support life and the history of water on the planet.

Here are some different ways you can follow the Mission on your Mac:

1. Phoenix Mars Mission website

This site is, as you would expect, the primary source for the latest images, video, news. There is some great blog content here, too. As an aside, check out this CIO article about the behind-the-scenes challenge of serving up web content for the mission in near-real time to tens of thousands of people at once. It’s especially impressive considering that the imagery content is streaming in from millions of miles away.

2. Twitter with the Phoenix

Yes, even the Phoenix Mars Lander has a Twitter account. This is a convenient way to get regular updates — and the spacecraft is even responding to user questions (the tweets are written in the first ‘person’).

3. Visit the Mission on Second Life

And, yes, there’s also a Second Life site for the Mission.

4. Mac screensaver, widget

You can download a couple of Mac freebies over at the Phoenix Mars Mission site. The Mac screensaver features current imagery that auto-updates each time it is launched. The widget provides current Martian weather data.

5. Get the iTunes podcast

There’s also a Phoenix Mars Mission podcast hosted by the University of Arizona. This is the first time a public university has led a Mars mission.

I’ll leave you with an interesting fact: there is a DVD fastened with Velcro to the Phoenix Mars Lander. It’s called Vision of Mars, and it’s a compendium of Mars-related text, art, and radio broadcasts from the 19th and 20th century compiled by the Planetary Society. It also contains 250,000 names of Society members and space exploration enthusiasts. According to the Society, it’s “a message from our world to future human inhabitants of Mars.” The disc, billed as the ‘first library on Mars,’ is reportedly the most expensive DVD ever made. It’s comprised of silicon glass and is designed to last for 500 years.

If it were up to me, I would have attached a Nintendo Wii.

If you've been following the PIM series here, you know that I recently delayed my reviews because the Worldwide Developers Conference is just around the corner (a time of year when many Mac apps are updated). But I have a confession to make. This delay is also a convenient excuse! I haven't had time to devote my energies to the PIM review series over the past couple of weeks, and this offered a valid reason to postpone. With the recent update of two of the five apps in this review series (Together and EagleFiler), I plan to be back with the next review soon. I may change the order of the reviews and start with the recently-updated apps as a precaution.

Speaking of the PIM reviews, there has been an interesting development regarding this series: Alan Schmitt of Metadata posted a very well-thought out argument that VooDooPad shouldn't be part of this review series since it's a fundamentally different sort of application. Alan makes a distinction between PIMs as data organizers and PIMs as data creation tools: while the former is focused on manipulation of metadata, the latter is focused on manipulation of data. I think this is an excellent point. What I'm thinking about now is how the various Mac info managers fit on the creation vs. organization spectrum. I'll post my thoughts soon.

Meanwhile, here's a short round up of odds and ends that recently caught my interest around the Macosphere.

 

1. Get Satisfaction

Get Satisfaction is a community-driven customer service site with an aim to create new and better connections between companies and users. It's a place to get tech support, a place to gripe about a product or service, a place to interact with employees from a company, and a place to share ideas. For companies, it's a great way to manage tech support and directly engage with customers (and it's free). For customers like you and me, it's a very interactive and interesting way to get help with an app or service (or just to monitor what people are saying). I also like the newly-added 'Overheard' feature on Get Satisfaction, which allows companies to track what people are saying about them in the Twittersphere. It's an interesting way to view a narrow segment of Twitter posts. It's also a novel way to generate tips and ideas for posts for bloggers (for instance, I can monitor the worldwide Twitter stream of all posts that mention Apple). I have the sense that Get Satisfaction is a harbinger of things to come as social networking/microblogging evolves and matures. It's a great tool that is worth your time to check out. Let's count down the days until it's bought by Google.

 

2. Alternative Twitter Views

I'm still adjusting to the Twitter phenomenon. The best description of it I've heard so far comes from Adam Christianson of the MacCast, who noted it's like iChat without the commitment. I like that. At any rate, here are a couple of interesting sites that provide alternative views of the Twitter stream. The first, twittervision, is a mash-up of Google Maps and Twitter. As you might expect, it displays Twitter posts in realtime on a world map. The second, Firehose, presents a realtime Twitter timeline. These sites aren't particularly useful, but they are interesting. The Firehose stream is particularly mesmerizing.

 

3. Delicious Library 2 Nears Release

The developer of Delicious Library, the barcode-friendly media cataloguing tool, announced the availability of a Beta download of version 2.0 yesterday via a Twitter post. If you buy the current version of DL (1.6.6), you will get the 2.0 upgrade for free. If you've never tried DL, download the trial and check it out. It's the slickest use of the built-in iSight camera that I've seen. Note that the 2.0 Beta is optimized for OS X Leopard 10.5.3, which has not yet been released.

 

4. Ready-Set-Do! GTD App Updated

Ready-Set-Do!, a Getting Things Done workflow app, updated to 1.3 recently. This isn't as much an application as it is a cleverly packaged set of Applescripts that allow you to manage the files on your Mac using GTD methodology. From what I've read, this app is for people who really grok the GTD process. It appears to be most similar to Midnight Inbox, in that it aims to serve as a GTD command post to manages all the files on your Mac by creating alias links (in other words, files are not actually moved around, they are only referenced and managed through the Ready-Set-Do! interface). Interesting idea.

 

5. Links for web developers

I'm kind of tired of 'top ten' style lists, but blogwell.com's 100+ Resources for Web Developers is a good reference and summary.

 

6. Graffletopia

If you use OmniGraffle, you must check out Graffletopia. Here, you can choose from over 300,000 free stencils to use in your OmniGraffle project. If you're unfamiliar with OmniGraffle, it's a tool with which you can create diagrams. If you peruse through some of the Graffletopia styles, you will quickly get a sense of just how useful this tool can be.

NOTE: (Dec. 2009) This series is back. Check it out.

Last week, Reinvented Software released Together 2.1, a very substantial upgrade from version 2.0 (which I was planning to review).

This release highlighted the problem with reviewing a series of Mac applications right before the Apple Worldwide Developers Conference in June: there's a strong possibility that some of the other apps I plan to review may also be upgraded at or around this event. The moral of this story is that it's best not to start a review series right before WWDC. Bad planning on my part. So, I've decided to postpone the PIM review series until mid-June to ensure I focus my attentions on the latest and greatest.

One final note: I received some feedback on my Yojimbo review from a developer at Bare Bones Software. I've posted it as a comment to the review if you're interested.

I just spent an hour playing with Microsoft’s just-released WorldWide Telescope. At first glance, you may dismiss this is as just another space simulator like Starry Night, Stellarium, Celestia, or Google Earth. However, I think it will stand on its own as a unique and extraordinary offering. 

WWT allows you to surf around the galaxy, seamlessly viewing stitched images from our civilization’s best telescopes. Panning and zooming around the galaxy is exceptionally fluid — faster and more immersive than other offerings I’ve seen. The technology behind this is Microsoft’s new high-performance “Visual Experience Engine.”

As one not ordinarily impressed by Microsoft products, I have to say that I really like WWT. The navigation controls are easy to use. The imagery is incredible. As you’re sailing along, the thumbnails along the bottom of the screen instantly update to show you what’s in the neighborhood. You can change views on the fly to look at galaxies, constellations, and other formations at different wavelengths. Overall, you get a sense of where you are in the universe better than other tools I’ve used. One other feature that stands out: slick multimedia guided tours from experts and enthusiasts — and you can create your own tour, too.

I’m always happy to see a new, free astronomy tool for the public. This is certainly a great addition. The only bad news is that it’s Windows-only.

I thought I wouldn’t get the chance to test this package out given the minimum system requirements to run WWT on your Mac:

- Microsoft® XP SP2 (minimum), Windows® Vista® (recommended) with BootCamp - Mac with Intel Core 2 Duo (2.2 GHz or faster) processor recommended - 1 gigabyte (GB) of RAM; 2 GB RAM recommended - NVIDIA GeForce 8600M GT graphics card with 128-MB SDRAM or recommended - HFS+ hard disk format (also known as Mac OS® Extended or HFS Plus) and 10 GB of available hard disk space - 1440 x 900 or higher-resolution monitor

I don't have Windows on BootCamp, but I do have VMWare Fusion 2.0 Beta. My Mac isn't quite 2.2 GHz. But I decided to try it out anyway. After some wrangling, I got it to work. Here's what I'm running:

- MS XP Home Edition SP2 on VMWare Fusion - 24-inch iMac Core 2 Duo/2.16GHz/2MB RAM running Mac OS X 10.5.2 - VMWare Fusion 2.0 Beta (Settings: 2 virtual processors, 1120 MB RAM, Accelerated 3D graphics enabled)

This worked well for me, with a few caveats: I experienced video and audio stutters when clicking on an object for 'more information' or when starting up a tour. I also found the tours played back much more smoothly (with better image quality) after I let them play through once, and then played them again. I also had to reboot after I was finished running the application through VMWare — my Mac was quite sluggish afterwards. Not bad trade-offs, all things considered. One note: I tried cranking up the alloted RAM for my virtual Windows installation all the way up to 1830MB (VMWare's recommended max for 2GB RAM), but this did not work. I experienced severe sluggishness, probably due to memory swapping. It worked fine once I turned the RAM back to 1120MB.

I would run BootCamp, but the version of Windows I own (Home Edition) is not compatible…and I don’t want to buy a newer version of Windows. If you’re in this camp (and your Mac is as good or better than mine), this is a working alternative if you want to try out WWT. It’s worth a look. If you run Windows on BootCamp, definitely give it a try.