in Uncategorized

Hyperlapse: Creating Assets

Have you seen Google Street View Hyperlapse? It’s the latest project from the minds at Teehan+Lax. To be more precise, it’s from the Teehan+Lax Labs, an offshoot within this top-tier creative/design agency where people explore new ways to use technology to communicate.
If you want to see how Hyperlapse works, the source code is available on GitHub. Teehan+Lax is a company that really likes to share. They share source code, tools,  ideas, design strategies, business philosophy. They follow this principle: ‘create more value than you capture.’  That’s a powerful idea championed by open source crusader and tech book publisher Tim O’Reilly. It’s an idea that you’ll find embodied on many of the best sites on the web.

When I was playing with Hyperspace yesterday, I was reminded of a 2010 post (that I happened to read only a few weeks ago) by Robert Niles, former editor of USC Annenberg’s Online Journalism Review. It’s an article about the need for journalists to think in terms of creating assets instead of stories. Here’s the crux of it:

To me, that’s the word [“assets”] that should replace “stories” in your vocabulary as a journalist. Too many of the journalists I’ve seen try to make the transition to running their own blogs and websites remain mired in the “story” mindset, endlessly creating newspaper-style “stories” or even brief-length snippets for their blogs. But they fail to create assets of enduring value that ultimately provide the income that they need to remain viable businesses online.

This is as true for online publishing as it is for any other online content. Assets that have enduring value keep people coming back. But I’d add that creating a good story, or narrative, to support your assets is just as important. Teehan+Lax is a great example of how this is done. Read their ‘behind-the-scene’ story about how they designed Medium to see what I mean.