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A Greener Apple?

A bunch of wasted Apple packaging material

I received my iPhone AppleCare warranty extension in the mail this week. Above, you can see the included shipping material and Apple packaging.

The important part of this package is a registration number printed on one small card. This number must be entered on Apple’s Web site to activate the warranty.

Let’s review this process: I order AppleCare for the iPhone online. The only available delivery option is to have it mailed to me. I wait for a week for the package. It arrives in a box. Inside this box, I find packaging material, a printed packing list, and an AppleCare box. I tear off the shrink wrap from the AppleCare box. Inside, I find a small pamphlet containing the AppleCare Protection Plan and a small card. The small card contains a printed registration number and directs me to go online. Once online, I’m prompted to enter the registration number and my iPhone serial number. Seconds later, I receive an email from Apple. It is an AppleCare Protection Plan Certificate. Among other useful information, this certificate contains the AppleCare registration number, my iPhone serial number, and a link to the full Protection Plan documentation.

Hey, Apple: do you see anything wasteful about this?

Apple Feedback | A Greener Apple

  1. I wrote a long explanation and while typing keywords below, I didn’t gave a space and lost the whole thing. Stupid blog.

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